Campaign Overview
We unpacked the #ZeroNiZero campaign on digital platforms to promote the 0% interest credit offer, emphasizing timely repayments to grow credit limits. The campaign successfully drove user engagement, merchant onboarding, and financial empowerment.
Our Approach
We partnered with relatable and high-impact influencers such as Muchiri Mike, Jackie Vike (Awinja Nyamwalo), and Osoro to craft visually disruptive, culturally relevant content. These personalities helped humanize the brand and spark authentic conversations, driving home the value of Faraja’s 0% interest credit offer in an engaging, memorable way.
