Campaign Overview
The core of every MSME is its customers. Acquiring and retaining customers is vital for success.
However, social media can be quite crowded, making it challenging for many businesses to effectively target their audience.
The “SAKA SOKO” campaign was an engaging thought leadership initiative designed to educate businesses on how to identify their target market.
Additionally, it cleverly plays on words, as “soko” means “look for the market/customers” in Sheng.
Our approach
The heartbeat of every MSME is its customers—but acquiring and retaining them in today’s saturated social media landscape is a major challenge. That’s where SAKA SOKO came in: a thought leadership campaign designed to empower businesses with practical insights on identifying and reaching their ideal market. The phrase, drawn from Sheng slang meaning “look for the market/customers,” added cultural relevance and made the message both memorable and relatable.
