8 Reasons to March On
Cadabra Creative Limited partnered with ASLM to deliver a powerful “Accelerate Action” campaign for International Women’s Day. Celebrating women across all ASLM departments, the campaign used compelling visuals and storytelling to inspire action toward gender equality in global health. The campaign was a resounding success, driving engagement and impact.
International Women's Day
By combining the power of acronyms, alliteration, and storytelling, the “We are W.O.M.E.N.” campaign effectively celebrates the virtues and qualities of women in laboratory medicine while engaging audiences and driving meaningful change.
We also aimed to contrast both the roles played by women in the past to progress the field as well as projecting the future role women will play.
