Campaign Overview
Everyone always wants to get the paper daily, but in situations where the paper is not immediately available, they can be ready with the ePaper.
Piga Sub is a play on words—substitute and subscription.
This capitalizes on the World Cup metaphor, which coincides with the campaign kick-off.
Overall Campaign Results Across Meta & Display
We reached over 1M unique users across Meta with the content also garnering a total of 54.8K clicks on both meta and google display platforms.
We also achieved over 2.2M impressions across meta and google display at an average of $0.64 CPM lower than the $1.50 benchmark
The campaign also generated over 6.0K post engagements across meta at an engagement rate of 0.36%.
